![]() "When you mass produce blue lasers in large quantities, hardware costs will absolutely come down," Parsons said. New Medium's price strategy will fail, said Andy Parsons, chairman of the Blu-ray Disc Association, a trade group, because it relies on a false assumption: Blu-ray technology will always be more expensive. In the United States, Solomon said, producers of lesser-known movies, like religious organizations and independent filmmakers, will see HD VMD as a cost-effective way to create high-definition versions of their programming. "We can sell players for $90 and make a profit," he said. He said Australia, China, India, central Europe, Russia and Scandinavia would be major markets. The low cost of producing HD VMD master discs, from which the consumer products are made, and the inexpensive consumer players have attracted the owners of movie rights in China, India and Spain, Solomon said. would comment on their interest in releasing movies on HD VMD.īut even without major studio movies, Solomon thinks that the company will be successful. ![]() Neither Walt Disney, Universal Studios nor Warner Bros. Some bigger movies, like "Apocalypto," are available in other territories. Its major suppliers to the American market are Anthem Pictures, Eros Entertainment and SFM Entertainment, all independent distributors. Just 17 movies are available to customers in the United States at the company's online store, including little-known ones like "The Enigma With a Stigma" and "Kandukondain Kandukondain," a Bollywood production. No matter how cheap a player is, it is useless unless major movies are released using its format. "It's a combination of my good experiences and continual relationships," Solomon said in a telephone interview from Shanghai, where he was visiting with company engineers. International Television, said his long tenure in the industry would help him succeed in licensing movies for HD VMD. New Medium thinks its secret weapon is Michael Jay Solomon, one of Hollywood's best-known film distributors, who has been named its chairman.Īlthough he has yet to approach the studios, Solomon, a former president of Warner Bros. No talks have been held with the big-box retailers, like Wal-Mart Stores, to carry the product. Sales through Amazon are scheduled to begin in five weeks, the company said. While Blu-ray players typically cost more than $300, an HD VMD unit is priced at $199. The industry and consumers may not see it that way, given that the company is promoting its price advantages. "We see VMD as a natural extension of mass-market DVD product enhanced to HD capabilities. "We do not intend to take on Blu-ray," Shirly Levich, New Medium's vice president and product development manager, said in an e-mail message.
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